The Night Feed

 

THE POINT

Posted in My Damn Channel with tags My Damn Channel on 6/14/2009 3:21:38 PM by Rob Barnett



Our 2d anniversary arrives next month. Taking stock tonight. Thinking about the reasons we birthed this baby. Thinking about the point. And honoring every collaborator still passionate enough to rally against bullshit.

Warren Chao & I started our ride because YouTube turned old media upside down and ignited a new democratic digital revolution. Media corporations born in the 1920's don't do rebellion well. It became clear that timing and technology gifted us a chance to launch a new, independent media company.

We set out to serve 3 masters:

- to give talent unprecedented freedom to create for their fans

- to give our community the best original work from artists without all of the usual network interference in the way

- to give brands the benefits of reaching one of the most engaged, mass audiences created since the birth of Rock & Roll.

We saw 3 distinct video doors opening:

Door #1: User-generated, aggregated
Door #2: Repurposed professional
Door #3: Original

YouTube created and won the first game. All who attempt to grab this throne face a heavy slog.

There's clearly a business in repurposing television and other old goodies through new media distribution. But we're not the moguls who control that solid gold.

We create original, episodic comedy, music and sports with artists who are as honest as their fans.

Our staff is ridiculously small. Our goals are extremely large. We're heading into one of the more 'interesting' weeks (long XTC story about that another time) and we're heading into the 2d anniversary zone by honoring U humans responsible for creating, distributing and watching our videos. Thanks for being a part of this.

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    By SmokyBanjo on July 28, 2009, at 5:22PM PST I think the picture sums up all the awesomeness needed to describe MyDamnChannel.
    Only a fiery, burning, energy emitting egg of the female reproductive system could come close to expressing MDC's brilliance.
    You may thank us for being a part of this, but I thank you Rob, for giving us something to be a part of(Something Insanely Hilarious at that).

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    By RobBarnett on June 18, 2009, at 2:13AM PST Dear Brave Sir Co-Cons: we noble few will fight the good fight for the good shit in videoland. to post - to share - to like - link - tweet - oh fuck - no sleep and all work makes johnny a dull boy

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    By ZehnKatzen on June 17, 2009, at 8:39PM PST What's really cool about MyDamnChannel is that you give so much care and attention to the regular commenters and Viewsers.

    That's why I'm still following MDC even though I usually lose interest in things like this after a few months. There's nothing else on the net quite like it, where the content providers invite the fans in so we can (at least vicariously) feel as though we're active co-consipriators. CoCons.

    Neatest. Things. Ever.

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    By mrjotz on June 14, 2009, at 5:37PM PST I'm honored to be a part of MDC! It's been lots of fun!

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About

My Damn Channel is the brainchild of Founder and CEO, Rob Barnett. He was a production and a programming exec at MTV and VH1 for more than 11 years. Barnett served tours of duty in Rock Radio in Boston, Dallas, and Los Angeles and was President of Programming for CBS Radio. Barnett has produced radio, television, film, and new media with hundreds of diverse communicators including President Bill Clinton, Mick Jagger, Oprah Winfrey, Martin Scorsese, Jimmy Kimmel, Adam Carolla and Johnny Rotten. Rob Barnett is at: Rob@MyDamnChannel.com.

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