The Night Feed

 

MILK AWAY

Posted in My Damn Channel, New Media, Old Media with tags My Damn Channel on 2/26/2008 6:32:00 AM by Rob Barnett

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The blog is called "THE NIGHT FEED" - usually written in the middle of the night - at home - after feeding twin babies.

"MILK AWAY" is the name of today's tribute to anyone who's used a meeting with My Damn Channel to fake support for a suck.

When you build a small business with a big idea - beware of spending too much time talking with people about building the business. Max time every waking hour has to go to creating the work and serving the audience. Talk is anything but cheap when you're carefully spending every dollar you've got. Talk sometimes means too many plane tickets to visit plush boardrooms where hosts serve bottled water and then feign true interest as a tactic to do a little more 'research.' Entrepreneurs lift back the veil - spill the beans - tell their story - sell their wares.

The process is flawed but all this chess taught us a few lessons. In a world with an unending number of new media choices, there are no secrets. Someone spending too much time thinking and waiting is someone left in the back of the line when a fast-moving train leaves the station.

My Damn Channel is built on speed - founded as an alternative to corporate interference - tested and vetted every minute by hungry fans armed with the best, badass bullshit detectors.

We're in debt to the people who've put their time and treasure into this mission to reboot OLD MEDIA. We stand in service to our small staff, our stellar stable of artists, our fellow media missionaries helping spread the news, and our audience keeping us honest.

Next train is leaving the station.

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My Damn Channel is the brainchild of Founder and CEO, Rob Barnett. He was a production and a programming exec at MTV and VH1 for more than 11 years. Barnett served tours of duty in Rock Radio in Boston, Dallas, and Los Angeles and was President of Programming for CBS Radio. Barnett has produced radio, television, film, and new media with hundreds of diverse communicators including President Bill Clinton, Mick Jagger, Oprah Winfrey, Martin Scorsese, Jimmy Kimmel, Adam Carolla and Johnny Rotten. Rob Barnett is at: Rob@MyDamnChannel.com.

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