The Night Feed

TRUSTING TALENT pt. 3

We built My Damn Channel with a few of patron saints in mind. Johnny Rotten is usually painted by critics with such a simple brush. Most miss the point. John may often be brutal - but he's alway honest.



During the "Rotten TV" run, we walked the red carpet, as a goof on the way into that year's VH1 Fashion Awards. Out of the corner of his eye, John spotted four important looking humans standing a few feet away from all the action, surveying the scene.

"Who are they!?" - he challenged.... I looked over my shoulder to see Sumner Redstone, flanked by Tom Freston, Judy McGrath & John Sykes. "Don't - just don't," was my hapless request, knowing full well I was screwed. Rotten headed straight for Sumner. He grabbed his hand first. Then he shook the rest & asked the group one simple question: "How much money are you lot all making on this tonight?"

As we turned to walk on, Freston grabbed my arm and offered, "I love that show." It was one of the moments that was supposed to go horribly wrong, and somehow went surprisingly well. Probably just luck.

As we head to Vegas to try to haplessly explain why My Damn Channel trusts our talent - here are a few of our gold-plated rules - we'll think of a few more before tomorrow's event - Wed 4/16 - 2pm - here:

Never lie
Don't hold back bad news
Don't use 'creative input' as an excuse for 'J J" (Job Justification)
Make decisive decisions
Never bait & switch
Communicate constantly
Avoid the 'handlers' - go direct
Be specific
Move fast - no waiting
Work the press
Pay on time - every time
Pick up the check - almost every time

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My Damn Channel is an entertainment studio and distributor of premium content, founded in 2007. The company creates original series for the Internet and television – including comedy, unscripted reality and live variety programming featuring established and emerging talent. My Damn Channel has produced hundreds of hours of original, critically-acclaimed and award-winning programming.

Our online video distribution network empowers cross-promotion across MyDamnChannel.com, YouTube, and other online, mobile and IPTV platforms. The company also creates branded entertainment and targeted distribution campaigns for major advertisers. My Damn Channel is a division of Omnivision Entertainment, launched in 2014 by Founder/CEO, Rob Barnett and Co-Founder/President, Warren Chao.

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