Two F Words: (11.7.07 - 4:48 am)
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My Damn Channel
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11/7/2007 3:24:00 PM by
Rob Barnett
As the sun rises, My Damn Channel celebrates our 100th birth-day. We're still in diapers but not full of shit. We're having too much fun learning how to walk and talk.
We moved into a new office in NY this week. We spent the past year ramping up and launching from a tiny, 15-foot space gifted by an angelic co-con named Cathy. Our new place has enough space for the 7 of us ... we've even got our own toilet. In truth, it's pritty pritty cool. My office window stares directly into irony: facing the Viacom skyscraper where I spent over 11 years at MTV + VH1.
Our LA team is still bunkering together in close quarters but a latenight television pal is threatening to buy a cool new place near the beach and be our NEW "Landlord."
Great phone call from a HipHop icon yesterday looking for his own "My Damn Channel." If this deal closes as fast as it seems to be moving, it'll be because of the first two minutes of that call.....and because of the two F bombs that he dropped.
I asked why this man wanted to move to webworld with such a solid track record in music, film, and television.
"FREEDOM - Freedom - Freedom - Freedom," was his first response.
He'd grown tired of taking too many meetings and said he was always filled with too many good new ideas to wade through months of red tape to get every new project off the ground.
Second F Bomb: FAST.
He wants to start his own My Damn Channel now. He has a new television deal in the spring and I asked if he wanted to wait to let all the heat hit at once. The response was "let's go NOW."
The entire call went just like that. Total agreement - no need to wait. No lengthy lawyers dancing either.
It was the same way when we first pitched David Wain. That meeting took ten minutes for David to get to "yes."
Don Was happened in seconds. Harry Shearer and I wanted to do this (without realizing it) from the day we met. Kimmel brought Milonakis. This father/son team are brothers in arms and the newest Milonakis music video in our pipeline is going to blow up insane.
We launch our newest "My Damn Channel" this Friday. The announcement breaks tomorrow.
Bonus F bomb for all the souls on strike this morning: FIGHT.