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AOL, New York Times, My Damn Channel, Jonas Bros?

Monday, June 14, 2010




My Damn Channel makes a page one story in today's New York Times' business section on a new deal between AOL, MGX Lab, and the Jonas Brothers.

Cambio, which means "change" in Spanish, is being billed by its backers as a next-generation video network for the Web, a kind of MTV without the pesky middleman, intended for 13- to 24-year-olds who spend hours online but not enough time on AOL's sites.

Online videos also give the artists much more control. "Direct access is the most appealing thing for any major talent," said Rob Barnett, a former MTV and VH1 programmer who founded the Web entertainment studio My Damn Channel.

For a venture like Cambio, having A-list talent is a head start, Mr. Barnett said, because the stars can "bring an already established fan base to the party."

"But success is always based more on whether the content is great and sustainable in the long run," he added.

Full Article by Brian Stelter

  • user thumbnail

    By ProcessionLLC on June 17, 2010, at 11:17PM PST Looks like its going to be epic

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