My Damn Channel LIVE Premieres Wednesday, March 28 at 4 p.m.
ET, Hosted by Beth Hoyt and Featuring Exclusive Videos from More Than 30
Original Comedy Series Including the New
Edutainment Program You Rock At Photoshop!
New York, NY – March 21, 2012 – Entertainment studio and
distributor My Damn Channel today announced the details of My Damn
Channel LIVE, the first daily, live, comedy show from YouTube’s
original channels initiative. Today also
marks the re-launch of www.MyDamnChannel.com – the company’s destination for premium online
video. My Damn Channel LIVE takes the best ingredients from late night TV
and brings them kicking and
streaming live to the Internet. Airing
weekdays at 4 p.m. ET beginning Wednesday, March 28, viewers can
watch and interact with every episode of the series as it happens, or catch up
on past episodes on demand at both www.MyDamnChannel.com/LIVE and www.YouTube.com/MyDamnChannel.
Hoyt has been tapped as host/writer of My Damn Channel LIVE. Beth
will interview celebrity guests, interact with viewers in real-time and
premiere videos from over 30 new My Damn Channel original comedy series.
The show is live Monday through Friday from a new studio inside the company's
Hell’s Kitchen headquarters in New York. Promo spots introducing Beth can
be viewed now at www.MyDamnChannel.com/LIVE.
My Damn Channel Founder/CEO
Rob Barnett will executive produce My
Damn Channel LIVE with a team led by Melissa Schneider, the showrunner and
the company’s director of production.
Melissa’s team includes Head Writer Krister Johnson, Director Jack
Ferry, and Associate Producer Julia Hoff. My Damn Channel Director of Talent
and Audience Development, Molly Templeton, is building cross-promotional
relationships and content partnerships with many other YouTube channels and
talent to be featured on the show.
“The time is right to steal
pages from TV’s playbook to reimagine a daily, live, hosted comedy show for the
Internet,” said Barnett. “Beth Hoyt is an awesome find and a future star. Our
producer, Melissa Schneider, has built an impressive team and a hot new home to
showcase the original content and comedy talent we love.”
My Damn Channel LIVE is one of more than 30 new original comedy series in
production. Executive produced by Barnett along with My Damn Channel Co-Founder/COO
Warren Chao and Director of Content Jesse Cowell, these new series feature
Internet stars and top talent from film and television. The full slate of
series will be announced in the weeks and months ahead.
Additionally, inspired by one
of the most successful My Damn Channel original series, the mockutorial
web-phenomenon You Suck at Photoshop, comes an all-new
edutainment program. You Rock at Photoshop! will debut
during the Wednesday, March 28 premiere of My Damn Channel LIVE.
Press images and video
available upon request.
Publicist note: To inquire about booking your talent on My Damn
Channel LIVE, email LIVE@MyDamnChannel.com.
About My Damn Channel
My Damn Channel is a leading
entertainment studio and distributor of premium content. Since launching in
2007, it has produced thousands of original videos by major stars and emerging
artists. The studio has created some of the most successful new comedy series
online, including Wainy Days, Horrible People, You
Suck at Photoshop and videos by Harry Shearer. My Damn Channel
creates premium, branded entertainment and targeted distribution campaigns for
major advertisers. In addition to www.MyDamnChannel.com –
one of TIME Magazine’s Best 50 Websites
of 2011 – the company operates
Blog, Vlog and Talent Networks plus a music channel run by Don Was. My Damn
Channel LIVE is a daily, live, comedy show, hosted by Beth Hoyt,
airing weekdays at 4 p.m. ET on www.MyDamnChannel.com
and available on demand.
# # #
The Lippin Group