RADIO AND MUSIC PROS LAUNCH 'RADIO AND MUSIC PROS'
Saturday, September 12, 2009
SEPT. 14, 2009 (LOS ANGELES) – On June 3, 2009, the venerable trade magazine Radio & Records closed its doors after 36 years of service, shutting down R&R's 50+ publications, including Street Talk Daily, a morning e-mail blast that covered breaking news inside the radio and record world. Over its seven-year life span, ST Daily had inexplicably built up a huge, zombie-like fan base. Suddenly, it was gone. Poof!
After spending the past few months on the street selling assorted fried foods on a stick, ex-Street Talk Daily principals
Kevin Carter,
Keith Berman and
Steve Resnik have emerged from their extended timeout under a new brand name and with a new partner: cutting-edge, video-centric website My Damn Channel, which was founded by former CBS Radio President and MTV/VH1 vet
Rob Barnett. The result of this intriguing partnership is "RAMP" (Radio and Music Pros), a daily e-mail blast specially formulated to once again entertain and inform the radio and record industry in the style to which it had grown accustomed. And a grateful nation rejoices.
RAMP will also offer a new consumer dimension to its already considerable industry reach: The partnership with My Damn Channel now allows RAMP to take full advantage of this sweet new "Interweb" doohickey and its complex series of tubes. RAMP will have its own video site on
www.MyDamnChannel.com/RAMP, which will prominently feature videos of established and emerging artists, positioning them directly in the wheelhouse of millions of rabid civilian music consumers who will be overcome by a dizzying sense of promise and excitement and will immediately run out and purchase this music, making RAMP and its label partners very, very happy, indeed.
And the fun doesn't end there! Radio stations will now have the ability to share videos of their in-studio and station events on My Damn Channel with promotional links back to the station sites, an ancillary aspect with a low suck factor: My Damn Channel's mothership site and its syndication network reach over 1.5 million unique users monthly. My Damn Channel is also now one of the most-subscribed and most-viewed professional content brands on YouTube. Our video uploads there are immediately e-mailed to our YouTube community as well.
"After nearly two decades of working for other trade publications, only to witness them flame out one by one, we decided it was time we became masters of our domain... and not in that in that 'Seinfeld' way... well, not right this minute, anyway," commented RAMP Senior Editor Kevin Carter.
"Sure, it's easy to sit in front of your keyboard and bitch and moan about the industry's ongoing challenges and shrinking workforce," stated RAMP Evil Minion Keith Berman, "but it takes a very special breed of industry observer to be able to spell those rantings correctly."
"As a rule, radio and record people hate seeing their names in print," added RAMP Advertising Exec Steve Resnik. "RAMP's mission will be to gently coax these industry introverts out of their shells and enable them to become new promotional partners with access to millions of ears, eyes and fingertips."
RAMP: The industry's most trustworthy news source since September 2009.