AdAge.com recently announced that this year, Southern Comfort is switching their entire media budget from old media to new media.
"Last year, SoCo spent $6 million of its $8 million measured media
outlay on cable TV, and another $1.5 million on magazine ads. This
year, both those numbers will drop to zero in favor of online
properties"
Last year, My Damn Channel and SoCo worked together to bring you
Music Nights, and we have more in store this year.
Here's a taste of what's to come:
" 'Grace Crashers,' an
original series starring
Grace Helbig as the ultimate party crasher as
she and her crew show up unannounced at parties around Halloween,
Holiday and Mardi Gras"
Click
here to read the full article.