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If you follow Mark Malkoff's example, the best way to get people to notice you is to stay at home and watch Netflix movies all day, every day for at least a month. That's what Mark did and then Netflix invited him to visit their Los Gatos headquarters, introduced them to their CEO Reed Hastings, had a special screening of the video documenting his movie marathon and then declared the day "Mark Malkoff Day!"

Other people are noticing, too:

There's Mashable.

And The Consumerist.

And The Huffington Post.

And Hypervocal!

So if you thought you had to go out into the world to make a name for yourself, don't! Stay at home! Turn on your TV! Watch it constantly for at least a month! People will love you for it!

Congratulations, Mark!

Your "Netflix Challenge" has been featured by The Daily What, The Huffington Post, Vulture, Neatorama, Laughing Squid and TIME! Today you were even tweeted by the Tribeca Film Festival!

If you keep this up, we're going to have to challenge one of our interns to read as many articles about you as he can in one month! Strangely, we think the record right now is about 252... just like how many videos you watched! SO WEIRD.

Our favorite comment of the day comes courtesy Mark Malkoff's YouTube Channel, where user "JeVa9XboXtag" (try saying THAT five times fast) thinks that Mark's current undertaking of trying to watch 250 movies on Netflix streaming in one month is "easy as shit."

To which we say:

Dear JeVa9XboXtag:

Ever think to yourself, "Man, eating chocolate for the rest of my life would be pretty easy." Only, if you DID eat just chocolate for the rest of your life you would get sick of it after day three, maybe even sooner. And you wouldn't get the right nutrients so your muscles would atrophy and you skin would become pale; your eyes would take on a gray haze. Your brain would become foggy and you would get distracted easily, but be too sluggish to react to anything in a real, constructive way. Then your friends wouldn't want to hang out with pale, tired, sluggish, easily-distracted you. Your girlfriend would give you an ultimatum: "Eat some vegetables or I'm leaving!" But you're a man of your word and if you promised yourself that you would eat nothing but chocolate for the rest of your life then that's what you're going to do, dammit! And then it turns out that the rest of your life eating nothing but chocolate isn't very long anyway since you're malnourished and broke (you can't focus so you can't work) and lonely (your girlfriend's gone, dude). So now you're dead. And all because you thought eating chocolate forever would be "easy as shit."

So yeah, JeVa9XboXtag. There is such a thing as "too much of a good thing," man. RIP.

So yesterday the Bluth Banana Stand hit NYC.  Lines wrapped around the block as fans of "Arrested Development"  (i.e. every breathing human with a sense of humor) lined up to visit and get a frozen banana, as well as posters, stickers, and, of course, a picture for the internet to confirm that you did indeed have the memory that you remember having; or not having remembered it, a reminder that you did indeed do something that you did.

By yesterday afternoon all of the bananas were sold-out, but you are in luck (only if you live in Manhattan though; "Hahahahahaha" laughs the entitled New Yorker): today the banana stand will be in Columbus Circle, where you will have an opportunity to grab a treat and a memory that you did.  But get there early!  A source of mine said, "Everyone is losing their shit over the Banana Stand" and I confirm that it is true: many shits were lost yesterday.  

With the Banana Stand PR/marketing jackpot, "Arrested Development" has confirmed its status from a semi-popular cancelled sitcom in 2006 to a phenomenon that has people waiting hours to eat frozen produce.  More than anything it is a testament to the quality of the show, but also it's a testament to the power of the internet, without which there would have been no place for fans to actively and continually voice their desire for more "Arrested Development,"  and - perhaps most importantly - there wouldn't be a place to watch it.  With Netflix, millions of paid subscribers (and countless friends and friends-of-friends who are "borrowing" someone else's username and password) can watch from their beds on a 13 inch screen.

So don't wait lest you have to settle for a Cornball.  Columbus Circle.  Today.  There's money in the banana stand.