The Night Feed
, Posted on 10/26/2012 by
Today I went to NYTVF's Digital Day and it was a blast! I got to see two really great panels. The first was Development: Building a Foundation. The panel focused on the initial development process for web video and online series with an eye toward digital distribution and audience development. The panel featured Senior Vice President of Video for AOL, Ran Harnevo, EVP of Marketing and Digital Programs for CW Digital, Rick Haskins, and our fearless leader, founder/CEO of My Damn Channel, Rob Barnett. The panel discussed how content creation has changed. There are three keys to creating good content, according to the panel:
1. Create something great for the audience
2. Pick the right distribution and
3. The hand-to-hand combat to get your content seen.
It was a very educational panel that taught us that it's not enough just to HAVE good content, but you also have to know how to market it, who to cast that can help you get your content seen, and how to make quality branded entertainment.
The second panel was The Talent Debate: How Blue Chip Talent, Influence, Audience and Great Ideas Can Lead to Success (or Failure) Online. Moderated by Co-Founder of Tubefilter, Josh Cohen and featuring Head of Digital Media at Innovative Artists, Dave Tochterman and our very own Mark Malkoff. It was an interesting panel that discussed how to come up with ideas for content. Malkoff comes up with an idea that excites him and then runs with it. They also discussed how the celebrity world and the YouTube world are coming together due to so many ideas being developed and the instantaneousness of the internet compared to television.
If you were at the NYTVF and want to talk about it, tweet at me internet. @MrChrisDonahue